AI visibility review
We ask the main assistants the questions your customers ask, record whether and how your business appears, and check what stands in the way.
- Question set for your market
- Answers recorded per assistant
- List of obstacles
AI visibility
Be the business AI assistants recommend
People ask ChatGPT, Gemini, Claude and Perplexity what to buy and who to hire. We make your business easy for those assistants to read, verify and name in their answers.
What has changed
What is AI visibility, and why does it matter now?
AI visibility is how readily an AI assistant can find, understand and recommend your business when someone asks a question you could answer. It is sometimes called generative engine optimisation or answer engine optimisation.
A search engine returns a list of links and lets the person choose. An assistant writes one answer and names only a few sources. If your business is not among them, the person asking never sees you.
Assistants work from pages they can read, facts they can check and sources that agree with each other. Each of those can be improved, and that improvement is the service.
How it works
How do AI assistants decide which businesses to mention?
The exact methods are not published and they change. These four conditions matter consistently.
The service
What does our AI visibility service include?
Six pieces of work, starting with a review of where you stand.
Structured data
schema.org markup that states in machine-readable form who you are, what you sell, your prices, your locations and your answers to common questions.
- Organisation and services
- Products and offers
- Questions and answers
Answer-ready content
Pages rewritten around the questions people ask, with the answer stated plainly at the top and the detail underneath.
- Question-led headings
- Direct, complete answers
- Facts in place of slogans
Crawler access
Robots rules, sitemaps and an llms.txt file checked so that AI crawlers are welcome and can find every page that matters.
- Robots rules review
- Sitemap check
- llms.txt file
Consistency across the web
Business details brought into line across your site, profiles and listings, so every source tells the same story.
- Business profile review
- Listing corrections
- Matching names and details
Monitoring
The same questions asked again at intervals, so you can see whether your business is mentioned more often and more accurately.
- Repeat question runs
- Change report
- Next actions
The difference
What does an assistant see on your website?
Hard for AI to use
- Content that appears only after scripts run
- Headings written as slogans
- No structured data
- AI crawlers blocked, often by accident
- Details that differ from one listing to another
Easy for AI to use
- Content present in the page as delivered
- Headings written as the questions people ask
- A connected schema.org description of the business
- AI crawlers allowed and guided by a sitemap
- The same facts everywhere the business appears
We apply this to our own website
The page you are reading is delivered as plain HTML, uses question-shaped headings, carries a schema.org graph describing the service, and is listed in an llms.txt file written for AI assistants.
Questions
AI visibility questions
Can you guarantee that ChatGPT will recommend my business?
No. Each assistant decides its own answers and none of them accepts payment or instructions for a place in them. What we can do is remove the obstacles and supply clear, checkable information, which improves your chances.
Is AI visibility different from SEO?
It builds on the same base. A site that search engines read easily is also easier for assistants. AI visibility adds work on structured data, question-led content, crawler access and consistent facts across sources.
What is an llms.txt file?
A plain text file at the root of a website that lists its important pages with a short description of each, written for AI assistants. It is a proposed convention, not a formal standard, and it is cheap to provide.
How do I know whether AI assistants mention my business today?
Ask them the questions a customer would ask, in a new conversation, and note what they say. We do this systematically across assistants in the first review.
Should I block AI crawlers from my website?
If you want to be recommended, no. An assistant that cannot read your site has nothing to base a recommendation on. There are cases for blocking, such as protecting paid content, and we discuss them with you.
Want to know what AI assistants say about you?
In the free consultation we ask them together and look at the answers.
Book a free consultation