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Ecommerce consulting and development

Ecommerce built to sell, not only to launch

We plan, build and improve online stores. That covers choosing the platform, structuring the catalogue, making checkout easy, connecting payments, shipping and stock, and continuing to improve the store after it opens.

The problem

Where do online stores lose sales?

The losses come from a small number of places, and each one can be found and fixed.

  • Slow or confusing pages

    When a page takes too long to load or a visitor cannot tell what to do next, they go back to the search results and choose another store.

  • Products nobody can find

    Thin product descriptions, duplicate pages and missing structured data keep products out of search results and AI answers.

  • A checkout that gets in the way

    Forced account creation, surprise shipping costs and missing payment methods are common reasons a full cart is abandoned.

  • Systems that do not talk to each other

    Stock, orders, invoices and shipping handled by hand cost time, cause mistakes and make it hard to grow.

The service

What does our ecommerce service cover?

Six areas of work. Take the whole project or only the parts your store needs.

Store strategy and platform choice

What to sell online, to whom, in which markets and languages, and on which platform. The choice is made on your catalogue, budget and plans, not on habit.

  • Requirements and priorities
  • Platform comparison
  • Cost and effort estimate

Store design and build

A fast, mobile-first storefront with clear navigation, search and category pages, built so that people and search engines can both read it.

  • Design for phones first
  • Category and product templates
  • Accessibility and page speed

Product catalogue and content

A catalogue structure that scales: categories, attributes, variants, product copy, images and the product data search engines and AI assistants look for.

  • Category and attribute structure
  • Product descriptions
  • Product structured data

Checkout, payments and shipping

A short checkout with the payment methods your customers expect, clear delivery costs, and the taxes and currencies your markets require.

  • Checkout flow review
  • Payment provider setup
  • Shipping rules and rates

Integrations and automation

Connections between the store and the systems behind it, so orders, stock, invoices and customer messages move without retyping.

  • Stock and order systems
  • Email and CRM tools
  • Order and delivery notifications

Platform choice

Which ecommerce platform should you use?

There is no single best platform. A hosted platform is quick to start and looks after the servers for you, at the price of monthly fees and limits on what you can change. An open-source or custom store gives you control over the code, the data and the costs, and asks for more technical care in return.

We help you choose by looking at the facts of your business, and we tell you when a simpler option than you expected is the right one.

What we weigh up

  • Size and complexity of the catalogue
  • Markets, languages, currencies and taxes
  • Systems the store must connect to
  • Total cost over several years, not only the launch
  • Who will run the store day to day
  • How much control you want over code and data

How it works

How does an ecommerce project run?

Five stages. You approve each one before the next begins.

  1. Discovery

    We learn the business, the products, the customers and the current store or sales channels, and agree what success means.

  2. Plan and scope

    You receive a written scope: platform, features, integrations, content, timeline and cost.

  3. Design and build

    The store is built in stages on a private address, with regular reviews so you can see and test it as it grows.

  4. Launch

    Before going live we test orders, payments and emails, set up analytics, and redirect every old address to its new page so existing search rankings are kept.

  5. Improve

    After launch we watch how people use the store and work through improvements in order of likely impact.

The difference

What separates a store that sells from one that only exists?

Launched and left alone

  • Chosen platform never questioned
  • Product pages copied from the supplier
  • Checkout tested once, on a desktop
  • No redirects when addresses change
  • Traffic expected to arrive by itself
  • Decisions made on opinion

Built and run to sell

  • Platform matched to the catalogue and budget
  • Product pages written for buyers and search
  • Checkout tested on phones, with real payments
  • Every old address redirected to its new page
  • Search, marketing and AI visibility planned in
  • Decisions made on measured behaviour

Who it is for

Is this the right service for your store?

Three common situations.

Starting to sell online

You have products and customers but no store yet, or only a marketplace listing, and want to start on the right platform.

A store that has stalled

The store works but sales are flat. You want to know where visitors drop out and what to fix first.

Moving to a new platform

You have outgrown the current platform and need to move products, customers and orders without losing search rankings.

What you receive

What do you have at the end of the project?

A project ends with more than a link to a new store. You receive what you need to run it, change it and hold us to what was agreed.

Everything is set up in accounts that belong to you, so you are never locked in to us.

Handed over to you

  • The store itself, in your own accounts
  • Access to code, content and data
  • Analytics and search tools set up and shared with you
  • A list of redirects from old addresses
  • Notes on how to manage products, orders and content

Questions

Ecommerce questions

Can you improve my existing store instead of building a new one?

Yes. A rebuild is often not needed. We start with a review of speed, product pages, checkout and search visibility, then fix the points that cost the most sales.

Which ecommerce platforms do you work with?

We choose the platform with you, based on your catalogue, markets, integrations and budget. If you already have a platform that suits the business, we work on that.

Will I lose my search rankings if I move to a new store?

A move always carries some risk, and careful preparation keeps it small. We map every old address to its new page with permanent redirects, carry over titles and content that already rank, and check the results in search tools after launch.

How long does it take to build an online store?

It depends on the size of the catalogue, the number of integrations and how much content is ready. We give you a timeline with the written scope, after the discovery stage, when we know what is involved.

How much does an ecommerce project cost?

Cost follows scope. A small catalogue on a hosted platform is a very different project from a custom store with several integrations. You receive a fixed, written scope and price before any work begins.

Who owns the store when the project is finished?

You do. The store, the domain, the accounts and the customer data are set up in your name and stay with you.

Do you also bring traffic to the store?

Yes. SEO, digital marketing, social media and AI visibility are services in their own right and are planned together with the store, so the launch is followed by visitors.

Want a second opinion on your store?

Send us the address and tell us what is not working. The first consultation is free.

Book a free consultation