Strategy and positioning
Who your best customers are, what makes them choose you, and the message that says so clearly.
- Audience and competitor review
- Message and offer
- Channel plan
Digital marketing
Marketing measured by sales, not by noise
We plan and run marketing for businesses that sell online: who to reach, what to say, which channels to use and how to tell whether it worked.
The problem
Why does marketing spend so often lead nowhere?
The channels are rarely the fault. The plan around them is.
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Activity without a plan
A post here, an advert there and a newsletter when someone remembers. Without one plan the pieces never add up.
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The wrong audience
Money goes on reaching many people when a smaller, well-chosen group is the one that buys.
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Nothing is measured
When clicks are counted but sales are not, nobody can say which activity deserves the next budget.
The service
What does our digital marketing service include?
Six areas, combined into one plan with one set of numbers.
Content marketing
Guides, articles and product content that answer buyers' questions and give search engines and AI assistants something to cite.
- Content calendar
- Articles and guides
- Product and category copy
Email marketing
Welcome messages, abandoned cart reminders, order follow-ups and newsletters that bring customers back.
- List setup and consent
- Automated sequences
- Campaign newsletters
Paid advertising
Search and social advertising planned around margin, with clear targets and budgets that you control.
- Campaign structure
- Ad copy and creative briefs
- Budget and bid review
Conversion improvement
Changes to landing pages, product pages and checkout so more of the visitors you already have become customers.
- Landing page review
- Checkout review
- Structured tests
Analytics and attribution
Tracking that connects each channel to the sales it produced, so budget moves towards what works.
- Tracking setup
- Channel reports
- Regular review
How it works
How do we plan and run your marketing?
The difference
What changes when marketing has a plan?
Marketing by habit
- Channels chosen because competitors use them
- A different message in every place
- Success judged by likes and clicks
- Budget fixed once a year
- Store and marketing run separately
Marketing by plan
- Channels chosen for where your buyers are
- One message, adapted to each channel
- Success judged by orders and enquiries
- Budget moved as results come in
- Store and marketing planned together
Questions
Digital marketing questions
Which marketing channels should a small online store start with?
Usually the ones closest to a purchase: search visibility for the products you sell, and email to bring past customers back. Other channels are added once those are working and measured.
Do you manage advertising budgets?
We plan and review campaigns with you. The advertising accounts and the budget stay in your name, and you can see everything that is spent.
How do you measure whether marketing is working?
By the outcomes agreed at the start, such as orders, revenue, enquiries or repeat purchases, tracked per channel. Reach and clicks are reported as context, never as the result.
Can you work with our in-house team or another agency?
Yes. We can set the plan and the measurement while your team carries out the daily work, or take on specific channels alongside others.
Ready to sell more online?
Tell us where your store or website stands today. The first consultation is free, and you leave it with a clear next step.
Book a free consultation