Social media strategy
Which platforms suit your products and customers, what to publish there, and what you want people to do next.
- Platform selection
- Content themes
- Goals and measures
Social media marketing
Social media that leads somewhere
We help businesses choose the platforms worth their time, publish content people want to see, answer the people who respond, and connect all of it to the store.
The problem
Why does posting more not bring more customers?
Effort on social media is easy to spend and hard to turn into sales.
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Posting without a rhythm
Bursts of activity followed by silence. Followers and platforms both reward a steady presence.
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An audience that is not your buyers
Followers gathered by giveaways and trends rarely become customers. The right few matter more than the wrong many.
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No path from post to purchase
A post that people like but cannot act on is a missed sale. Product links, shop features and landing pages close the gap.
The service
What does our social media service cover?
From the first plan to the monthly report.
Content planning and production
A calendar of posts prepared ahead of time, written and designed in your brand's voice.
- Monthly content calendar
- Captions and visuals briefs
- Scheduling
Community management
Comments and messages answered promptly and politely, with sales questions and complaints passed to the right person.
- Replies and moderation
- Response guidelines
- Escalation to your team
Social commerce
Product catalogues, shop features and tagged posts set up so that people can go from a post to a product in one step.
Paid social
Advertising to defined audiences, including people who visited the store and did not buy.
- Audience setup
- Campaign planning
- Results review
Reporting
A regular report on what was published, how people responded and what it brought to the store.
- Reach and engagement
- Visits to the store
- Sales from social
How it works
How do we manage social media for a business?
Choosing platforms
Which social media platforms does your business need?
Fewer than you think. A business that looks after two platforms well will do better than one that is thinly present on six.
We pick platforms by where your buyers already are and by what you can sustain, and we are comfortable advising you to leave a platform alone.
What decides the choice
- Where your customers spend time
- Whether your products are visual, technical or local
- How much content you can realistically produce
- Whether the platform can link to your store
- What your results so far show
Questions
Social media questions
How often should a business post on social media?
As often as it can keep up with good content. A reliable rhythm, even a modest one, serves a business better than daily posts for a month followed by silence.
Can social media sell products directly?
Yes. Most major platforms let you tag products or run a shop connected to your store's catalogue, so a post can lead to a purchase in a few taps. We set that connection up.
Do you create the content or do we?
Either. We can plan and write everything from your material, or prepare the calendar and briefs for your own team to produce.
Do we keep control of our accounts?
Always. Your profiles and advertising accounts remain yours, and we work through access you grant and can remove.
Ready to sell more online?
Tell us where your store or website stands today. The first consultation is free, and you leave it with a clear next step.
Book a free consultation