Online booking setup
A booking system on your website with live availability, departure times, group sizes and payment, chosen to fit the way your tours run.
- Booking system selection
- Tours, dates and capacity
- Payment and confirmation emails
For tour and activity operators
More direct bookings for your tours
Travellers decide what to do before they land, by searching and by asking AI assistants. We help tour and activity operators appear in those answers and take the booking on their own website, without handing a share to a reseller.
The problem
Why do travellers book your tour through someone else?
Resellers and marketplaces bring reach. The cost shows when they are the only way a traveller can find you.
-
Commission on every seat
Marketplaces and agents take a share of each booking, including bookings from travellers who were already looking for your tour.
-
Invisible in search and AI answers
A traveller who asks for the best tour in your destination sees whoever published the clearest, most complete answer. Often that is a marketplace, not the operator.
-
No way to book on the spot
A website that asks people to send a message and wait loses them to a competitor whose tour can be booked and paid for in a minute.
The service
What do we do for tour operators?
Six areas of work that bring travellers to your own website and let them book there.
Tour website
A fast site with one clear page per tour: what is included, where it starts, how long it takes, what it costs and how to book.
- One page per tour
- Photos, itinerary and practical details
- Languages for your markets
AI visibility for tours
Tour details written and marked up so that ChatGPT, Gemini, Claude and Google's AI results can read them, check them and name your tour.
Destination SEO
Visibility for the searches travellers make about your destination and activity, plus a complete Google Business Profile.
Answers to travellers' questions
Articles and guides that answer what people ask before they book: when to go, what to bring, how to get there, which tour suits them.
- Question research per market
- Guides and articles
- Frequently asked questions on tour pages
Social media and email
A steady presence where your travellers look for ideas, and messages to past guests who may return or recommend you.
How it works
How do we bring a tour operator more direct bookings?
Four steps, starting from what you already have.
The difference
What changes when travellers book with you directly?
Resellers only
- A share of every booking paid away
- Traveller details held by the reseller
- Your tour listed beside every competitor
- Prices and terms shaped by the platform
- No contact with guests after the tour
Direct bookings alongside
- No reseller commission on direct bookings
- Traveller details and consent held by you
- Your own pages, with nothing else on them
- Your own prices, offers and conditions
- Past guests invited back and asked to recommend you
Questions
Tour operator questions
How can a tour operator get more direct bookings?
Make the tour easy to find and easy to book. That means a clear page for each tour, online booking with payment on your own website, visibility in search and AI answers for your destination, and a way to stay in touch with past guests.
Should we stop listing our tours on marketplaces?
No. Marketplaces reach travellers who have never heard of you. The aim is that travellers who search for your tour, or for your destination, can also find and book with you directly.
How do travellers find tours through AI assistants?
They ask a question, such as what to do in a place on a certain day, and the assistant builds an answer from pages it can read and facts it can check. Operators whose tour details are complete, consistent and clearly written are the ones it can name.
Do you work with tour operators in Thailand?
Yes. Papas Consulting is based in Bangkok and takes on tour and activity operators in Thailand and in other countries.
We are a small operator. Is this worth it for us?
Often more so. A small operator pays the same commission rate as a large one and has less margin to spare, so each booking moved to your own website matters.
Want travellers to book with you directly?
Tell us about your tours and how bookings reach you today. The first consultation is free.
Book a free consultation