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Search engine optimisation

SEO that brings buyers, not only visitors

We make it easy for search engines to read your site and for the right people to find it. That means sound technical foundations, pages that answer real questions, and reporting that shows what changed.

The problem

Why is your website not showing up in search?

Three causes are behind most cases.

  • Search engines cannot read the site properly

    Blocked pages, slow loading, broken links, duplicate addresses and content that only appears after scripts run all stop pages from being indexed.

  • Technical problems nobody has checked

    Missing titles and descriptions, wrong canonical addresses and no structured data are invisible to visitors and expensive in search.

  • Pages that do not answer the question

    A page ranks when it is the best answer to what someone typed. Thin or generic pages lose to competitors who explain more clearly.

The service

What is included in our SEO service?

Six areas of work, chosen according to what the first review finds.

Technical SEO

Crawling, indexing, page speed, mobile usability, canonical addresses, sitemaps and redirects, checked and corrected.

  • Site review and fix list
  • Page speed work
  • Sitemap and robots rules

On-page SEO and content

Titles, descriptions, headings and page copy shaped around what your customers search for, and new pages where a topic is missing.

  • Search term research
  • Page titles and descriptions
  • Content plans and briefs

SEO for online stores

Category and product pages, filters, out-of-stock handling and product structured data, where ecommerce sites gain or lose most search traffic.

Local SEO

For businesses that serve a place: a complete Google Business Profile, consistent name and address details, and pages for the areas you serve.

  • Google Business Profile
  • Consistent business details
  • Location pages

Site migrations

Moving to a new platform or domain without losing rankings: redirect maps, content carried over, and checks after launch.

  • Redirect mapping
  • Before and after checks
  • Search console monitoring

Analytics and reporting

Search and traffic data set up correctly and reported in terms you can act on: which pages bring enquiries and sales.

  • Search console setup
  • Analytics setup
  • Regular reports

How it works

How does SEO work with us, step by step?

  1. Review

    We check how search engines see the site today: what is indexed, what is broken and which searches already bring visitors.

  2. Fix the foundations

    Technical problems come first, because content cannot rank on a site that search engines struggle to read.

  3. Build the pages

    We improve the pages that matter most and add the ones that are missing, each built around a real question from a buyer.

  4. Measure and repeat

    We track visibility, visits and the enquiries or sales that follow, and plan the next round from the results.

Straight talk

What can SEO promise, and what can it not?

SEO is the work of removing obstacles and earning relevance. It can make a site easy to read, complete and useful, and that is what search engines reward over time.

It cannot buy a position. Rankings depend on competitors, on changes search engines make without notice, and on how much you invest in content. We tell you this before you start, not after.

What we commit to

  • A clear list of what will be done and why
  • Methods that follow search engine guidelines
  • No purchased links and no shortcuts that risk a penalty
  • Reports with real figures from your own accounts
  • An honest view when something is not working

Questions

SEO questions

How long does SEO take to show results?

Technical fixes can be picked up within days or weeks, once search engines visit the site again. Gains from new content usually build over months. The timing depends on your starting point and your competition, so we do not quote a fixed date.

Can you guarantee a first-page position on Google?

No, and nobody honestly can. Search engines decide their own results. We guarantee the work, the methods and the reporting.

What is the difference between SEO and AI visibility?

SEO is about appearing in search results. AI visibility is about being named and recommended in the answers that assistants such as ChatGPT, Gemini and Claude write. The two share foundations, including readable pages and structured data, and we usually plan them together.

Do I need SEO if I already pay for advertising?

Advertising stops when the budget stops. Search visibility keeps bringing visitors and lowers how much you depend on paid clicks, so the two work best side by side.

Will you need access to my website?

For technical work, yes, or we work alongside your developer. For reviews and content plans, read-only access to your search and analytics accounts is enough.

Want to know why you are not ranking?

Send us your website address. In the free consultation we show you what we see first.

Book a free consultation